EVOLUTION OF THE SLIDER: Growing Savvy brand ramps up quality
The Westland Savvy Slider franchise is located at 31250 Ann Arbor Trail.
There’s a new player in the metro-Detroit slider market that is utilizing savvy marketing and high-quality ingredients to take a bite out of the area’s longtime mini-sandwich king’s reign.
Savvy Sliders, a growing Farmington Hills-based business, is not your grandfather’s slider creator.
Among Savvy’s distinct qualities is the quantity of meat it packs into its beef and chicken gourmet sliders.
They’re still compact enough to fall into the slider category, but you’ll have to open your mouth a little wider compared to when you devour traditional southeast-Michigan sliders.
“All of our sliders are fresh, never frozen, and our beef sliders are made with 100% Angus beef,” said Mark Wolock, Vice President of Business Development for Savvy Sliders.
‘Bigger, Better, Bolder’
“Our sliders are bigger than traditional sliders, which our customers love. One of our mottos is, ‘Bigger, Better, Bolder’, which new customers understand during their first visit to one of our restaurants.”
Savvy Sliders opened its first location in Commerce Township. It now has a site at 31250 Ann Arbor Trail in Westland — just minutes from Livonia, Garden City and Plymouth — with new locations set to open in Farmington, Oak Park and Rochester (among other communities) in the next few months.
“Our newest motto is ‘More 2 Love’ because our sliders are served with two in each pack,” Wolock said. “Our catering service is booming now, too, as we offer 24- and 48-pack deals that are great for big events.”
Savvy has developed a More 2 Love foundation, the aim of which is to give back to the communities its restaurants serve.
While emphasizing that every item on a Savvy menu is popular, the brand’s Angus sliders, chicken tenders and custard shakes top the fan-favorite charts.
Giant growth
Savvy Sliders has 35 stores currently open with 30 in development — so there’s a good chance there will be one popping up within a 10-minute drive of your home in the next 48 months.
The brand’s booming growth has earned it recognition as one of “The Top 150 New and Emerging Franchise Brands of 2023” by Entrepreneur Magazine and one of the “Fastest Growing Five Operators” by Technomic.
Among Savvy’s many unique offerings are its spicy falafel vegetarian slider, a steakhouse ribeye slider and fresh Engish cod sandwiches.
To check out a Savvy Sliders menu, click here.
Savvy Sliders is expanding to five states, revealed Wolock, who on Thursday was scheduled to be in San Antonio, Texas, for a grand opening.
If you would like your business featured on SocialHouseNews.com, please contact Ed Wright at 734-664-4657 or edwright@socialhousenews.com.
