‘Wrapped in Love’ project aids women battling breast cancer
Wrapped in Love , an online retailer of adaptive clothing and accessories for patients undergoing cancer treatment and recovery, today announced a new partnership with Rafih Auto Group.
The collaboration launch, which coincides with Breast Cancer Awareness Month in October, features Wrapped in Love boutique pop-up shops at Rafih’s southeast Michigan dealerships and limited edition automotive-logo branded socks.
“At Wrapped in Love, our priority is helping women feel confident and cared for throughout their treatment journey, with garments that allow easy access for medical care while still feeling like themselves,” said Karen Mac Donald, founder of Wrapped in Love.
“Partnering with Rafih Auto Group is a wonderful way to extend that support and, together, through this pop-up campaign and their special edition branded socks, we can raise awareness and funds for the Dynami Foundation and comfort for cancer patients during Breast Cancer Awareness Month.”
Wrapped in Love pop-up shops
The boutique Wrapped in Love pop-up shops, which open to the public Sept. 26, will be located at four Rafih Auto Group dealerships through the end of October.
The shops will offer a selection of Wrapped in Love’s clothing and accessories that bring comfort, style and dignity to those facing cancer, from treatment through recovery. Some of the items include post-mastectomy camisoles and nightgowns with drain pockets, shoulder wraps, kimonos, headwear for hair loss and more.
Wrapped in Love will donate 50% of sales from this curated collection directly to the Dynami Foundation’s mission to fund breast cancer research.
Each dealership will also offer specially designed pairs of Breast Cancer Awareness Month socks with their logos incorporated, including Porsche, Mini Cooper, BMW and Audi.
Dynami Foundation will be benefactor
At $40 each, 100% of sock sales will benefit Dynami Foundation. For every pair of branded socks purchased during the campaign, Rafih Auto Group will donate a second pair of encouraging socks to a cancer patient at no cost.
“Breast cancer impacts all of us – our friends, our families, our communities,” said Amanda Ninneman, Michigan operations and event manager for Rafih Auto Group. “This cause is deeply personal to our clients, customers and team alike.
“That’s why we’re proud to partner with Wrapped in Love and the Dynami Foundation – to support patients, honor survivors and uplift their loved ones. Together, we can make a meaningful difference and drive positive change in the lives of
those affected.”
Here’s where to go …
Participating dealership locations include: Audi of Rochester Hills • 45441 Dequindre Rd. • Rochester Hills BMW of Rochester Hills • 45550 Dequindre Rd. • Shelby Twp. Motor City MINI • 29929 Telegraph Rd. • Southfield Porsche Detroit North • 45100 Mound Rd. • Shelby Twp.
The campaign kicks off Sept. 25 with “A Night to Drive Change,” a private event honoring lives and inspiring hope at the Porsche Detroit North location.
From 6 p.m. to 8:30 p.m., the evening will include the reveal of the pop-up boutique shop, logo sock sales, test drives for a cause, light refreshments, soft live music, a 50/50 fundraiser and a ceremony honoring breast cancer survivors and loved ones lost to the disease.
