Popular BIG3 summer hoops league secures Detroit franchise

 Popular BIG3 summer hoops league secures Detroit franchise

The popular summer basketball league BIG3 will have a Detroit team beginning in 2025.

GameAbove Sports, a sports-focused business development and strategic investment entity, announced the purchase of the fourth BIG3 franchise with plans to base the team in Detroit for the 2025 season.

The GameAbove Sports ownership group, led by Founder and Chairman Keith J. Stone (and including NBA Hall of Fame player George Gervin), consists of individuals with deep connections to the region and robust acumen in operations, business, basketball and sports.

“The entire team at GameAbove and I are thrilled to bring a BIG3 franchise to the Motor City,” said Gervin. “My experience as part of the BIG3 these past few seasons has shown me that the league is at the forefront of 3-on-3 basketball’s increasing growth and global traction. Detroit’s rich sports history makes it a fantastic market for the BIG3; get ready for next summer!”

The league is currently in the fifth week of the BIG3’s seventh season, which continues to tour nationwide and reach millions of fans across linear, streaming and digital platforms.

BIG3 coming to Motown

“I am excited to finally announce the sale of our Detroit team to this amazing group of investors, entrepreneurs, and philanthropists,” said BIG3 CEO and co-founder, Ice Cube.

“GameAbove Sports and its leadership represent the values of the BIG3 every day and have an exemplary community outreach infrastructure that will take the Young3 initiative to a new level. It’s been a privilege to work with George Gervin over the past few BIG3 seasons and I know what he means to the Detroit and southeast Michigan community.”

GameAbove Sports is a unique player in the sports business. It is backed by CapStone Holdings Inc., which provides robust support to invest capital into various franchises and leagues worldwide.

The company is committed to expanding its investment portfolio by strategically investing in franchises and leagues globally, including well-known entities such as the NHL, NBL, MLS, USL, MLS Next, professional golf, product investments, and other emerging leagues.

“We are very excited about the BIG3 and the momentum Ice Cube and Jeff Kwatinetz have established in the league,” said Stone. “Our philosophy at GameAbove Sports is to seek new and innovative ways to diversify our portfolio. The BIG3 presents a great opportunity for us to invest early in this emerging version of basketball.

Ed Wright

Related post