New handcrafted cocktails business set to open on Ann Arbor Road
A new handcrafted cocktails business is coming soon to Ann Arbor Road in Plymouth Township.
Like the saying goes, when new craft cocktail businesses in the Plymouth community rain, they pour.
Downtown Plymouth’s Highline Spirits, a craft cocktails and tasting room coming to the site of the former Wiltse’s Pharmacy on Main Street, is on the verge of getting some competition.
Bartisan Handcrafted Cocktails and Fare will be opening soon at 1065 Ann Arbor Road, tucked between the Red Olive Restaurant and The Wellness Center of Plymouth.
The new business announcement to that section of Ann Arbor Road is encouraging following the recent closing of The Roc in September of 2021 and The Trading Post, which closed in 2022.
The global popularity of craft cocktails is overflowing proverbial shot glasses as the industry’s value is projected to increase by 13.5% by 2030, according to Virtue Market Research.
Why are craft cocktails distinctive?
What makes craft cocktails distinctive from pre-prepared alcoholic beverages is that the ingredients in craft drinks are customized — from the glassware, ingredients and preparation.
“For example, if you love Sangria but don’t want to order the typical house wine variety, you can opt for a handcrafted beverage that allows you to select a wine and flavor profile of your choosing,” according to DineWithDrinks.com.
Unlike standard cocktails, handcrafted drinks generally contain fresh herbs, fruits and juices — all of which usually are sourced from local markets, farms and specialty growers.
Customers want beverages that offer them an engaging, memorable experience that appeals to all of their senses, not just a way to quench their thirst, VMR emphasized.
‘Inventive flavors’
“Craft cocktails, which offer distinctive and inventive flavors not normally found in classic cocktails, have grown in popularity as a result of this demand.
“Each handmade cocktail is a one-of-a-kind creation thanks to the emphasis on premium ingredients and cutting-edge methods, which further improve the drinking experience.”
A grand-opening timeline has not yet been announced for Bartisan, but SocialHouseNews.com will follow its progress closely and post timely updates.
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