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Metro-Detroit cousins launch health-enhancing clothing brand

 Metro-Detroit cousins launch health-enhancing clothing brand

One Better’s philosophy is to make its customers’ lives incrementally better 1% each day.

Born with an entrepreneurial spirit they inherited from their grandfather, cousins Joe and Rob DiClemente have created a brand of health-enhancing clothing that will improve the lives of their customers.

Every. Single. Day.

The cousins’ months-old business — One Better — consists of apparel “designed with your comfort and well-being in mind; each piece is a reminder that you have the power to make positive changes in your life,” One Better’s website explains.

“Rob and I come from a hard-working family that learned that two of the keys to success are grit and to grind,” said Joe DiClemente, a graduate of Troy High School and Western Michigan University.

“Our grandfather came to the United States with $5 in his pocket and he couldn’t speak a lick of English, but he ultimately started his own engineering company in Michigan. He took a risk and he made it.”

The elder DiClemente’s business grew and flourished with the assistance of his sons, Joe said.

“By creating something amazing like they did, they not only helped themselves and their own families, but they made a positive impact on so many other people,” he continued. “That’s where Rob and I learned the value of hard work.”

Family fueled by hustle, fitness

Hustle, fitness and staying active are such integral pieces of the DiClemente cousins’ lives, if they own a 10-year-old couch, it probably still looks like it just came off the showroom floor due to its lack of use.

Joe DiClemente
Joe DiClemente

“I wake up and try to get a workout in at 6 a.m., and do some meditation and breathing exercises before I start working at my full-time job (he works remotely for an electric-vehicle company),” Joe DiClemente said. “As soon as I’m done that every day, I start working on One Better.

“Our motto has always been: Try to get 1% better every day, which is the origin of our apparel brand’s name. Our main goal is to inspire and empower individuals to make daily incremental changes to their lives that improve their health and wellness.

“We learned at a young age to live our lives with intention … living with a mindset to just get things done.”

Great start

One Better sales couldn’t be better, DiClemente asserted, despite its barely lifted off the launch pad.

“Working on this brand doesn’t even feel like a job because we know our clothing is going to help somebody,” DiClemente said. “We want to make massive dent in the fitness and health industries.

“Our end goal is to open a gym/recreation center  in Michigan that partners with our clothing brand.”

Rob DiClemente
Rob DiClemente

Inscribed with eye-catching One Better logos, the start-ups first stage of apparel offerings includes comfortable crewneck and cropped crew sweatshirts — for men and women — that are available in a variety of colors and fabrics.

The complete apparel line is available to order by visiting One Better’s website.

Fabulous feedback

“We’ve really been encouraged by the feedback we’ve received from people who have worn and worked out in our clothing,” DiClemente said.

One Better’s philosophy is exquisitely explained on the Mission statement posted on its site:

“We understand that life can be demanding, and taking care of your well-being often gets pushed aside. That’s why we are here, to remind you that every step, no matter how small, brings you closer to a better version of yourself.

“We are more than just a clothing brand; we are your partners on your journey to improved physical and mental well-being. Our apparel is designed with your comfort and well-being in mind. Each piece is a reminder that you have the power to make positive changes in your life.”

The DiClemente cousins are not only making their customers’ lives incrementally better on a daily basis, they’re strengthening the work ethic forged by their hard-working ancestors, who have impacted the world with their anything-is-possible mindset.

Ed Wright can be reached at 734-664-4657 or

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Ed Wright

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